According to Fortune Business Insights, the global massage equipment market size was valued at USD 26.76 billion in 2025 and is projected to grow from USD 28.38 billion in 2026 to USD 46.97 billion by 2034, exhibiting a CAGR of 6.50% during the forecast period from 2026 to 2034. Asia Pacific dominated the global massage equipment market with a 30.26% market share in 2025.
The market encompasses equipment designed for professional massage therapy as well as personal wellness. Increasing awareness of the benefits of massage, growing wellness spending, technological improvements, and expansion of commercial massage facilities are creating opportunities for manufacturers.
The increasing preference for electric massage equipment is an important trend in the global market. Massage chairs, back massagers, and foot massagers are increasingly incorporating sensors and artificial intelligence (AI) technology to improve the consumer experience.
Manufacturers are introducing equipment with customized massage intensity, adjustable settings, targeted body-part coverage, and automated massage programs. For example, Osim introduced a smart massage chair in January 2024 designed to provide stress relief and comfort through advanced features targeting areas such as the neck and shoulders.
AI and advanced sensors are transforming massage equipment by enabling more personalized experiences. Modern equipment can offer customized massage programs, real-time pressure adjustments, and targeted therapy based on user feedback.
Technology such as AI, IoT connectivity, voice control, and app-based interfaces is also helping users select massage modes, adjust settings, and personalize their sessions. This shift toward connected and intelligent wellness equipment is expected to influence product development.
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The increasing number of massage centers, spas, and wellness facilities is a major growth driver. The beauty and wellness sector is expanding as consumers become more aware of health and well-being.
According to Fortune Business Insights, the number of spas globally increased from 169,647 in 2021 to 181,175 in 2022, according to data from the Global Wellness Institute. This expansion is supporting demand for full-body massage equipment, back massage equipment, foot massagers, and other professional products.
Increasing awareness of wellness and self-care is encouraging consumers to invest in massage equipment for relaxation and stress management. Sedentary lifestyles among working populations are also contributing to demand for massage solutions designed to address muscle tension and promote relaxation.
The trend is particularly relevant to residential users seeking convenient access to massage and wellness products without visiting a professional facility.
Manufacturers are increasing investments in research and development to produce more durable, comfortable, and technologically advanced equipment. Companies are introducing automated programs and innovative product designs to differentiate themselves in a competitive market.
Komoder, for example, provides 20-minute automatic massage programs designed for whole-body relaxation, illustrating the industry's focus on convenient and automated wellness experiences.